Description:
As with any campaign or project, your organization first needs to determine what it is working toward. A goal represents a broad, primary outcome or a general guideline that explains what you want to achieve. Objectives, meanwhile, define the strategies and implementation steps you will need to take in order to achieve the larger goal. Setting a clear campaign goal and developing SMART objectives is perhaps the most important step in developing your strategy.
Published on:
Published by: Project on Middle East Democracy
Language: English