Civil Society Guide: Cheat Sheet – Advocacy

As with any campaign or project, your organization first needs to determine what it is working toward. A goal represents a broad, primary outcome or a general guideline that explains what you want to achieve. Objectives, meanwhile, define the strategies and implementation steps you will need to take in order to achieve the larger goal. Setting a clear campaign goal and developing SMART objectives is perhaps the most important step in developing your strategy.

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  Published by: Project on Middle East Democracy
  Language: English

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